Shelli Hatcher

Managing Director

Born and raised in Atlanta, Georgia, Shelli Hatcher attended the University of South Carolina while majoring in Sports and Entertainment Management. During her time there, Shelli worked with the University Athletics’ Marketing Department, Sports Entertainment and Venues Tomorrow Conference, Live Nation, AEG Live, Southeastern Conference, and NASCAR.

After college, Shelli began her career working at State Farm Arena (formally Philips Arena) with the Atlanta Hawks and the many concerts and other events hosted at the venue. Her position in building and event operations exposed her to the many intricacies of the event business and both the front and back of house operations. From there, Shelli moved to Tampa, Florida to work at Raymond James Stadium with the Tampa Sports Authority and the Tampa Bay Buccaneers. Her work in Tampa provided even more experience in guest services and security operations.

Most recently, Shelli worked in Jacksonville, Florida at TIAA Bank Field (formally EverBank Field) with SMG and the Jacksonville Jaguars as an Event Manager. Over the course of her three years in Jacksonville, Shelli became increasingly responsible for event day operations for the Jaguars home games, Georgia vs Florida annual football game, TaxSlayer Gator Bowl, Monster Jam, Rockville, US Soccer games, stadium concerts, and all events hosted at the stadium and within the Sports Complex. Shelli also assisted with the opening and all events at the new Daily’s Place Amphitheater and Flex Field, the only concert amphitheater and indoor practice facility attached to an NFL stadium. Shelli worked closely with the S.A.F.E. Management team to design the security plans for events and ensure a safe and secure event experience for all guests. She also spearheaded all administrative and finical responsibilities for SMG at the stadium.

Though new to the S.A.F.E. Management office, Shelli has previously worked as a part of the S.A.F.E. Team at Super Bowl LI in Houston, Texas and Super Bowl LII in Minneapolis, MN. During this time, Shelli assisted S.A.F.E. as a Manager of Tailgate and the Media Center. She worked closely with management to implement the security plans and ensure all supervisors and staff had all the information and materials needed for success on their shifts.

Having relocated back to Atlanta in August, Shelli is excited to have returned home to her family and is looking forward to continued growth within the S.A.F.E. family!

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